What is Diversion? 

If you don’t know the answer to this question, you are not alone.9 out of 10 consumers do not know what diversion is. 

But, unfortunately, you HAVE witnessed it and may also be fueling the grey-market of hair care.


Diversion occurs when products are sold in “unauthorized” places. Genuine Professional, Salon-Quality products are sold only in authorized salons, spas or authorized manufacturer/salon-related websites. Products are diverted by unauthorized distributors and other dishonest individuals who see profit in piracy. 

Yup, those Walmart, TJ Maxx, and Amazon products that you are supposively saving your money on, are diverted. 


Any Mass Retailer

Any Mass Discount Store
Grocery Store
Online Purchase Besides Direct Manufacturer 
Products Website Besides Authorized Distributor

Why are these products BAD? 

Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. You could be in great danger. Contaminated or counterfeit products could cause irritation or even infection. Also, the fabulous effects that professional companies pride themselves on will not be received by the consumer. 

Please purchase all hair products from salons and spas that can offer you the best service and product recommendations for your hair. Only products purchased in a salon or spa or authorized retailers are guaranteed to perform to their standards. 

Remember, on the back of the PROFESSIONAL product, it states:

“Guaranteed only when purchased at a professional salon.”

Please read my past blog #1 Hair Rule to further your education on why drugstore products are bad. 

Thankfully, the beauty industry is fighting back. Redken and Pureology have launched an aggressive anti-diversion campaign, hiring a former FBI agent to oversee the program. They began tracking the movement of products using specialized coding on the bottles of products. They have found the coding being removed, entire new labels being placed over generic brand bottles as a disguise, and even found some diverted products to “contain high levels of bacteria”. 

Please check out this Consumer Affairs investigation.

The next step is YOU. Until the courts deem this practice illegal, you have to protect yourself and become informed. Educate yourself and become even thesmallest  figure in the Anti-Diversion Movement, not only foryour health, your peace of mind, but your bank account’s sake. I encourage you to buy products directly from your salon stylist.

Thank you for supporting your salon and spa community. 

Happy Anti-Diverting! 


One thought on “What is Diversion? 

  1. Pingback: Things Your Stylist Wants You to Know & Understand … Elaborated | Amanda Bossi

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s